BCENE Turns Up the Volume on Curl First Haircare

BCENE PR partnered with 4U By Tia, a natural hair care line from beloved actress and entrepreneur, Tia Mowry.  As a science-backed, nature-made, and totally clean-for-curls collection, 4U by Tia exclusively launched into over 4,600 Walmart stores nationwide. 

Our team seeded more than 50 launch stories during a traditionally saturated holiday season and landed pieces at top publications such as Ebony, Essence, Vanity Fair, The Zoe Report and Oprah Daily.

As a result of our efforts, BCENE:

💁🏾‍♀️ Strategically positioned 4U By Tia as a better-for-you curl care collection at an affordable price point

🙋🏾‍♀️ Connected Tia to the hair category and led the larger natural hair movement as an accessible, better-for-you, clean brand

🌱 Exponentially grew the brand by engaging new customers and creating third-party credibility.

As the industry becomes increasingly saturated, consumers are demanding beauty brands to “prove it or lose it” when it comes to clean claims and seeking greater transparency and justification for high-ticket items beyond celebrity affiliation.