The Seven Best PR Accounts to Follow on IG and TikTok
As a PR professional, it’s important to stay up to date with the latest trends, but let’s face it – educational resources like webinars and online articles can be a snooze.
In the fast-paced world of PR, we like to consume content that’s quick and to the point, especially when your to-do list is already piled high.
Make it easy on yourself and refresh your PR knowledge with resources you’re already using: Instagram and TikTok.
There’s LOADS of information on these apps, so we narrowed it down for you. Here are some of our favorite TikTok and IG accounts that make brushing up on your PR skills a breeze:
1. PR Girl Manifesto (@prgirlmanifesto)
A nonprofit organization who prides themselves in connecting a diverse group of communicators, PR Girl Manifesto provides mentorships, educational resources and, of course, relatable gifs for PR pros (not to mention their amazing branding)!
2. PR Couture (@prcouture)
As an industry-leading platform for communicators, PR Couture provides career development resources, training sessions, and educational articles for everyone from entry-level interns to agency owners.
Their IG consists of relatable content like “The PR Personalities of Netflix Characters”, while also providing tons of educational materials like the latest trend words to look out for in the industry.
3. Miss Success (@misssuccess)
Tips, memes and Q&A’s – Sakita of @misssuccess and House of Success PR also hosts @thesakitamethod podcast where she discusses how to level up in the workplace with business success stories themselves.
My personal favorite post?
4. Before You Hit Send (@beforeyouhitsend)
Focused on all things media relations and pitching, Before You Hit Send is your new go-to for helpful tips to grab an editor's attention. From the pitch to the follow up to landing the story, they’ve got you covered with best practices.
5. Molly BMCP (@mollybmcp)
Crisis comms. guru Molly McPherson’s TikToks spill all the tea while also providing valuable tips for PR pros. Her content will leave you feeling more educated on topics like crisis communications and reputation management while also filling you in on the juiciest pop culture events.
Speaking of, check out her latest analysis of Kanye.
6. MKW Creative.Co (@mkwcreative.co)
Touching on all things branding, @mkwcreative.co provides helpful tips on rebranding, creating a consistent brand image and design, plus a little sarcasm here and there.
7. Crutches & Spice (@crutches_and_spice)
Imani of @crutches_and_spice highlights accessibility within communications and advertising. Her content highlights the ways in which many brands are, or more commonly are not, representing disabled people in their ads and communications efforts.
Check out her critique of a new “accessible” product from Legos.
