Bonny
Beauty, Health & Wellness, CPG
New Wellness Brand Launches Right into the Hands of National Media
Bonny, a female-founded, health and wellness start-up, turned to BCENE PR to launch its collection of deliciously clean and natural prebiotic fiber supplements.
Our team built a consistent drumbeat of media coverage for the brand by positioning Bonny as an innovator in the supplements category, leveraging the brand, the product collection and the founder’s insights for storytelling opportunities.
We worked to highlight the key messaging pillars of clean, natural & organic ingredients coming together to create delicious flavors and leaned on the sustainable design aspects to appeal to target consumers.
By using both traditional and digital PR approaches, we landed Bonny in the hands of editors at Coveteur, Goop, Forbes, Shape Magazine and USA Today.
The Results
★ BCENE PR garnered $500K worth of media coverage and ~10M impressions in less than 6 months with endorsements from national editors to include Heather Muir, Beauty Director of Real Simple, Spy Magazine, Beauty News NYC and TrendHunter.
SERVICES:
Media Relations
Product Seeding
“I’ve worked with the BCENE PR team for years and can attest to the fact that they work closely with their clients to bring out the best in them.”
Jessica Postiglione, Founder of Bonny
WORK WITH US
We Are Currently Accepting New Clients