CHOIX

Health & Wellness

Telehealth Abortion Care Provider Claims Top Spot for National Magazines & Newspapers with BCENE PR

Choix (pronounced “Choice”), a telehealth clinic focused on abortion and other sexual and reproductive healthcare, partnered with BCENE PR to announce its recent venture capital raise and expansion of reproductive telehealth services, including abortion care, to New Mexico. BCENE PR also had the privilege of working with Choix on strategic communications when the leaked draft opinion of Dobbs v. Jackson was released and when Roe v. Wade was overturned.

During a tumultuous and crowded news cycle, BCENE PR positioned Choix as a leading expert in the telehealth reproductive healthcare space through earned media efforts and thought leadership PR. As a result, Choix’s clinicians and co-founders are now poised as one of the media’s go-to resource for articles on abortion care.

The Results

★ In less than 60 days, BCENE PR secured 150+ features with leading national and international print, online and broadcast publications, including ABC News, Politico, TIME, Business Insider, The New Yorker, Today.com, Bloomberg, Inc. and The Guardian. Thanks to dedicated pitching and positioning, BCENE PR successfully secured 6B impressions for Choix. With the lift from media coverage, Choix also experienced a 600% increase in website traffic the day Roe fell and an approximate 50% increase in the number of patients seeking care.

 

SERVICES:

Media Relations

Thought Leadership

Strategic Communications

  • “BCENE PR brings a wealth of media relations experience and strategic communications expertise to Choix. We relied on BCENE as an extension of our own team during a critical time and we are grateful for their partnership.”

    — Cindy Adam, CEO of Choix

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