BCENE Secures Full-Length Features in Architectural Digest, Apartment Therapy, Hunker and more!

EstateSales.NET, the #1 mobile app for helping users find estate sales in their area, partnered with BCENE PR to level up its national press presence as the secondhand shopping movement took shape with millennial and Gen-Z audiences. BCENE created a proactive national public relations program by developing creative and strategic earned media campaigns and educating national audiences through executive Q&As, broadcast and podcast segments and storytelling opportunities.

Thanks to meticulous research, deep client insights and targeted outreach from the BCENE team, EstateSales.NET was sourced as an expert with the help of thoughtful story ideas and creative hooks such as:

• Building a One-of-a-Kind Vintage Closet Has Never Been Easier - Here’s How

• Ready to Try Your Hand at Furniture Flipping? 🪑🏠Expert Advice

• Give The Gift of Nostalgia This Holiday Season With This One-Stop Shop App 🎁

• Navigating the Three D’s of Estate Sales: Death, Divorce & Downsizing

As a result of BCENE’s efforts, EstateSales.Net:

• Built a drumbeat of consistent national coverage through brand education and storytelling opportunity sourcing by; assessing and packaging the knowledge sets of EstateSales.NET’s highly-talented team to secure feature stories with target publications.

• Increased brand awareness of EstateSales.NET on a national scale by; securing placements, mentions and stories in national consumer media and niche trade outlets to get in front of new audiences.

• Was positioned as a leader in secondhand living by; highlighting the company’s dedication to supporting reputable estate sale companies and promoting the lifestyle and movement dedicated to bringing preloved items back to life.