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Fogelman Properties

Multifamily Real Estate

Top Multifamily Company Lands 500+ Stories in Less Than 5 Years

Fogelman Properties, one of the country’s largest and most experienced privately-owned multifamily investment and property management companies, sought to grow its national footprint, highlight its integrated investment platform and increase brand awareness beyond the Memphis, Tenn. market through a series of extensive and holistic PR strategies.

Our strategy began with a deep dive into the editorial landscape to shore up story opportunities for the Fogelman team as subject matter experts in multifamily property management. By spearheading both traditional and digital PR approaches, BCENE PR increased brand awareness of Fogelman beyond the Memphis market by securing placements, mentions and stories in both national trade media and in key regional market publications. Our team curated and pitched announcements related to new communities, acquisitions, company news and thought leadership.

Over the last five years, we’ve created a drumbeat of consistent coverage by introducing a new generation of Fogelman thought leadership through assessing and packaging the knowledge-sets of Fogelman’s highly-skilled and talented leadership to create publishable case studies. Furthermore, our team developed story materials and sought placement of key announcements in regional target markets for new property openings, acquisition alerts, local company news and national trends stories with “local legs.”