FOREO
CPG, Health & Wellness, Beauty
Beauty Tech Powerhouse Scores Hundreds of Product Stories with BCENE PR
FOREO, an established Swedish beauty-tech powerhouse and progressive worldwide skin-tech leader, turned to BCENE PR to build brand awareness for its award-winning hero facial cleanser, LUNA 3, while launching a new generation of oral care with the ISSA™ 3 Sonic Toothbrush in 2021. The international brand was hungry to create a new niche in the space where beauty, innovation, and tech worlds collided and leaned on our expertise to guide messaging with the U.S. media.
Despite an oversaturated beauty market and countless celebrity product launches, BCENE PR strategically positioned FOREO with timely stories and unique hooks that piqued editor interest to include:
The Tesla of Toothbrushes: Meet the ISSA 3
Bring Your Esthetician Home - Easy & Efficient Pro Skincare Treatments
The Perfect Gift for the Mom On the Nice List
The Results
Our team seeded more than 100 product samples to top tier editors and secured product and brand features on TODAY Online, ALLURE, Well + Good, Who What Wear, The Strategist, Business Insider, New York Post, PureWow, Refinery29 to name a few. As a result of BCENE’s efforts, FOREO garnered:
★ More than 150 product stories and 6B+ impressions in less than 6 months
★ A record-breaking Black Friday with more than 50 stories in less than 48 hours
★ The 2021 Beauty Innovation Award for LUNA 3
SERVICES:
Media Relations
Awards
Product Seeding
Thought Leadership
“BCENE PR is an incredible partner for driving brand awareness across the US. The team quickly honed in on our key messages, developed creative angles for our award-winning beauty tech collections and established meaningful editorial relationships on behalf of our brand.”
Nikolina Bogati, Marketing Operations Manager, North America
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