LINHART
CPG, Health & Wellness, Beauty
Luxury Oral Care Lands in the Medicine Cabinets of Top Tier Editors
LINHART, a luxury oral care brand, partnered with BCENE PR to build a consistent drumbeat of media coverage for its product collection and the world-renowned cosmetic dentistry practice in Manhattan.
In less than 9 months, BCENE PR secured 100+ product stories and positioned the brand as a better-for-you at home oral system.
By spearheading both traditional and digital PR approaches, we landed LINHART coverage in national consumer publications such as Cosmopolitan, BRIDES Magazine, BUSTLE, Business Insider, MindBodyGreen, Healthline, Shape Magazine and more.
BCENE PR also developed and placed several thought leadership stories and features for the celebrity-loved dentists in Healthline and Mother.ly.
The Results
BCENE PR generated ~$1M worth of media coverage and some kick ass, credible endorsements from national editors to include:
★ “One of the best whitening toothpastes for sparkly-AF teeth” - Cosmopolitan
★ “If you’d like whiter teeth but are intimidated by high-tech gadgets...try Linhart” - Reader’s Digest
SERVICES:
Media Relations
Product Seeding
Thought Leadership
“One of the best whitening toothpastes for sparkly-AF teeth”
Cosmopolitan
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