Milk Cult
Food & Beverage, CPG
How this Beloved Indie Ice Cream Brand Landed on the Pages of Forbes, Shape, WSJ & More!
Milk Cult, a popular Washington D.C.-based ice cream company, recruited BCENE PR after landing several SKUs on the shelves of Whole Foods. With high hopes of making Milk Cult’s ice cream sandwiches “internet famous,” BCENE partnered with the founders on a dedicated media strategy, extensive media training and ongoing earned media relations.
Within six months, BCENE PR secured product placements and founder stories in top-tier publications such as SHAPE Magazine, WSJ, Business Insider, Forbes, FOX 5 DC and more.
Despite a saturated media landscape, BCENE developed unique story angles to resonate with media by highlighting Milk Cult’s chef-inspired flavors, partnerships with Michelin Starred restaurants and the inspirational founder story that generated significant coverage for the indie brand.
The Results
★ Within six months, BCENE PR generated 50+ placements drawing 1.39 billion in online readership and an estimated 1.51 million coverage views with product placements and founder stories in top-tier publications such as SHAPE Magazine, WSJ, Business Insider, Forbes, FOX 5 DC and more.
SERVICES:
Strategic PR Planning
Media Training
Media Relations
“We were thrilled to land in Whole Foods yet we had no idea how to leverage the news. We turned to BCENE PR and their team completely leveled up our marketing, messaging and credibility. As a result of BCENE's efforts and strategic media placements, we were introduced to our dream manufacturing partner and are on the path to guaranteed scalability.”
Ed Cornell, Co-Founder of Milk Cult
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