OLIKA
CPG, Health & Wellness, Beauty
Taking Hand Sanitizer from the Kardashian’s Feed to the Front Page of the New York Times
The clean wellness brand, OLIKA, turned to BCENE PR to launch its collection of refillable hand sanitizers and turn the indie company into a household name. Since 2017, BCENE PR has secured hundreds, if not thousands, of product features and brand stories to include placements in Good Morning America, The TODAY Show, ALLURE, Byrdie, Buzzfeed, Fast Company, Entrepreneur and Conde Nast Traveler (to name a few) as well as put the brand into the hands of the most connected influencers – including Khloe Kardashian.
The Results
In 2020, BCENE PR secured a headlining story in the New York Times which resulted in a complete sell-through of product inventory during the height of the pandemic. Since working with BCENE PR, earned media remains the #1 referral source of sales and traffic year after year.
As beauty superusers, we knew OLIKA would be a home run for national awards. BCENE PR sourced key award opportunities, drafted submissions on behalf of the brand and sent product samples to noteworthy national editors. As a result of our efforts, OLIKA won:
★ Essence Best in Beauty Award
★ The Clean Choice Awards by Clean Eating Magazine
★ Delicious Living 2021 Beauty and Body Awards
★ Beauty Shortlist: Best of Wellness
★ LUXlife 2021 Health, Beauty & Wellness Awards: Best Portable Hand Sanitizer
★ 2021 Mom’s Choice Award: Best Hand Sanitizer
Despite competing in a now oversaturated hand sanitizer market, we have consistently put OLIKA in the public eye by securing top-tier media coverage and awards for launches each year.
SERVICES:
Media Relations
Awards
Partnerships
Product Seeding
“BCENE PR was the shot in the arm that [OLIKA] needed. Our PR does not keep me up at night and for that I am grateful.”
Alastair Dorward, Chief Brand Officer of Amyris and President of OLIKA
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