One Loudoun
Mixed-Use Real Estate
BCENE PR Transforms this Mixed-Use Community Into a Must-See Destination
One Loudoun, a premier 358-acre omni-use, master-planned community in Loudoun County, Virginia, turned to BCENE PR as the agency of record with the right subject matter expertise, storytelling capabilities and media connections to position One Loudoun as a true center for new urbanism while piquing the interest of consumers, future tenants and media.
Our team also executed the event management and partnership-driven programming for a One Loudoun mural unveiling of the five brand new signature murals which celebrated the principles of new urbanism in the community.
With more than 6,000 square feet of wall space at One Loudoun dedicated to public art, BCENE PR launched PR and promotional efforts to support the celebration and official mural unveiling. The team worked closely with all parties to develop a unique event theme, research and recruit partnerships, provide vendor recommendations and handle contracting and fulfillment, attend and provide onsite support for the One Loudoun marketing team.
The Results
Results: With deep roots in storytelling coupled with an understanding of the regional market, BCENE PR and One Loudoun successfully launched the public art installment with 50+ attendees on site. Additionally, we secured feature stories in Northern Virginia Magazine and The Loudoun Tribune, in addition to several broadcast segments on NBC4 and WVDM. As the result of BCENE PR efforts, One Loudoun received:
86.6M Impressions
576K Coverage Views
SERVICES:
Strategic PR Planning
Media Relations
Events
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