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Pulse

Health & Wellness, Fitness

Creative PR Campaign Transforms This New Fitness Concept

DC’S first and only body confident group fitness studio, PULSE House of Fitness, turned to BCENE PR to generate positive publicity and a consistent drumbeat of media coverage for its founder, fitness classes and offerings.

Our team developed a strategic communications plan that outlined recommended strategies for earned media including potential print & digital editorial opportunities, local TV appearances, distribution and publication targeting recommendations. 

BCENE PR pitched PULSE to relevant reporters, editors, and broadcast anchors both locally and regionally, with an invite to try a workout. Hook angles included:

• PULSE House of Fitness: The Only 30 Minute Workout You’ll Ever Need

• How One Fitness Founder Solved Your Workout Scheduling Problem

• Forget Spin: The VersaClimber is the Only Workout You’ll Need

To maximize coverage and exposure for PULSE, we also promoted the studio founder as a fitness industry expert while telling his incredible weight loss journey. Story opportunities include: 

• From 308 Pounds To DC’s Best Fitness Instructor: Shafer Minnick’s Climb

• Constant Innovation Keeps This Founder Climbing