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Terratorie

Lifestyle

Transforming a Beloved DC-Based Business into a Media Darling for Apartment Therapy, Hunker and More!

Terratorie, a popular Washington D.C.-based design studio celebrating provenance and place through its colorful collection of illustrated city and neighborhood maps, partnered with BCENE PR to position the brand as an innovator in the design category by leveraging founder insights the product collection and offerings on a national scale.

With unique hooks and story angles, BCENE PR generated local coverage such as full length features in the Washington Business Journal and broadcast stories for D.C. Design Week Brookland Arts Walk Pop-Up. The local stories quickly escalated into national coverage as BCENE PR secured several high-profile product features by positioning Terratorie as the must-have holiday gift for 2021. 

The highlight of Terratorie’s 2021 PR program? Madame Vice President Kamala Harris and her family stopped by the Terratorie holiday booth and purchased three (3) maps in support of Small Business Saturday. Months of strategic communications and reputation building were essential to ensuring that when an organic opportunity such as this arose, our client was ready to rise to the occasion. Beyond selling more products or securing cover stories in glossy magazines, THIS is the power of PR.

Within six months, BCENE PR secured product placements and founder stories in top-tier publications such as Apartment Therapy, Hunker, The Washington Post, Washington Business Journal, FOX 5 DC and more.