National Homebuilder Scores More Than a Billion Impressions with BCENE PR

Tri Pointe Homes, one of the most notable U.S. homebuilders, sought out BCENE PR to build brand awareness for its D.C. Metro Division and spearhead the promotion of several grand openings and company announcements through strategic PR campaigns.

Our team built a consistent drumbeat of media coverage for the brand by positioning Tri Pointe Homes as the region’s leading innovative, design-forward homebuilder with local market expertise. We leveraged the company’s award-winning product, architecture and technology capabilities for storytelling opportunities and engaged residents to provide media with authentic, first-hand insight. 

In fall 2020, BCENE PR designed Tri Pointe Homes’ first virtual VIP grand opening event and PR campaign for Bren Pointe, a townhome community in Alexandria, Virginia. Our team conceptualized and planned a webinar for prospective homebuyers that included both live and pre-recorded segments. We developed the webinar script, generated a production shot list, created a run of show and edited all marketing copy. We also announced the new community and exclusive event by pitching local and regional news outlets and industry publications. 

Despite the challenges of COVID and hosting an atypical, online-only event, the Bren Pointe VIP Grand Opening successfully garnered interest and led to more than 21 buyer applications in the first night.