Veteran Roasters
Food & Beverage, CPG
Chicago Coffee Roaster Lands Major Coverage for New HQ Move
Veteran Roasters, a Chicago-based craft coffee roaster dedicated to ending housing insecurity and chronic unemployment in the veteran community, partnered with BCENE PR on its expansion to a newly redeveloped 7,500 square-foot warehouse.
BCENE PR positioned the rising D2C coffee brand as “a local craft coffee company with a big national presence” through dedicated media pitching and product seeding. Our team also highlighted the mission of ending housing insecurity and chronic unemployment in the veteran community, by showcasing how Veteran Roasters provides growth, skillsets and opportunities to veterans in the emerging coffee industry.
The Results
★ BCENE PR generated 64M impressions, ~100K coverage views and a 1,800% ROI with stories in NBC Chicago, Chicago Now, Bisnow, Dining Out and Chicago Tribune.
SERVICES:
Media Relations
“BCENE PR provides comprehensive support – from managing our press announcements and media relations to making introductions within their creative network – they do it all. The team is efficient, experienced and great to work with. As a growing business, we value their input as they listen to our needs, offer sound advice and quickly adapt to a changing media landscape.”
Brandan Marty, CEO of Veteran Roasters
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