Perfect Positioning for this Beauty App Makes for Major Headlines
Well-Kept Beauty, a mobile app that empowers beauty enthusiasts to track cosmetic ingredient performance and expiration dates, partnered with BCENE PR to launch the app and create top of mind awareness for beauty super users and influencers.
BCENE PR positioned the new beauty tech as a premium first-of-its-kind app and targeted key audiences through earned media tactics, events, partnerships and influencer marketing.
The Results
★ Thanks to dedicated pitching, positioning and partnership management, BCENE PR successfully secured 180M impressions by introducing and placing Well-Kept Beauty in Cosmetics Design, Global Cosmetics Industry, Hearst Publications, NewBeauty, Washington Business Journal and WTOP.
SERVICES:
Strategic Planning
Partnerships
Influencer Marketing
Media Relations
WORK WITH US
We Are Currently Accepting New Clients